Case Studies

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Netquote 18 month case study - seo company service sma

NetQuote

  • Consistent Growth in Organic Keywords: Over the 18-month period, the number of organic keywords increased steadily, reflecting an ongoing optimization of website content and keyword targeting. This indicates a successful strategy in enhancing the site’s relevance and authority across a wider range of search queries.
  • Significant Rise in Organic Traffic: The green line for organic traffic shows a sharp rise, particularly in the later months, suggesting that SEO efforts focused on high-traffic keywords or improving on-page SEO elements such as meta descriptions, site speed, and mobile optimization, which helped increase site visibility and click-through rates.
  • Keyword-Driven Performance Improvement: The alignment of the blue and green lines in certain periods shows that improved keyword rankings led to increased organic traffic. This could indicate that the SEO team targeted high-value, high-conversion keywords, leading to both improved rankings and a direct positive impact on site traffic.
Readysignal graph slide - seo company service sma

Ready Signal

  • Steady Increase in Organic Keywords: The consistent growth in organic keywords, especially after May 2023, shows the effectiveness of content optimization strategies. This indicates targeted keyword research and implementation of SEO best practices, which expanded the site’s search visibility.
  • Balanced Keyword and Traffic Growth: The upward trend in both organic keywords (blue line) and organic traffic (green line) highlights a successful SEO strategy where improved keyword rankings directly led to more organic traffic. This suggests that the right keywords were targeted, contributing to better site performance in search results.
  • Significant Traffic Boost Mid-Year: The sharp rise in organic traffic starting around August 2023 points to successful SEO initiatives such as improving on-page SEO elements, technical fixes, or new content strategies that significantly enhanced the site’s ability to attract more visitors. The alignment of keyword growth with traffic boosts suggests a well-rounded approach to both content and technical SEO improvements.
Aflac graph slide - seo company service sma

Aflac

  • Significant Organic Traffic Growth Post-Optimization: The green line shows consistent growth, particularly in the second half of the chart, with a steep increase beginning around July 2021. This suggests that SEO strategies focused on optimizing high-traffic pages and expanding reach through targeted content drove a significant increase in organic traffic.
  • Steady Increase in Organic Keywords: The blue line demonstrates a steady rise in organic keywords from mid-2021 to the beginning of 2022, indicating ongoing keyword research and content optimization. This reflects a strong SEO effort aimed at improving Aflac’s search visibility for a broader range of relevant keywords, helping the brand rank for more search queries.
  • Alignment of Traffic and Keyword Expansion: The correlation between the rise in organic keywords and the spike in organic traffic highlights a well-executed SEO strategy. By targeting high-conversion keywords and optimizing for search intent, Aflac successfully increased both keyword rankings and organic traffic, showing a clear return on their SEO efforts.

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